This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life. After the freefall of their stock value, there are some definite stormy clouds on the horizon. Windows phones actually outsell the iPhone in two dozen countries.
With larger screens and more intuitive features, when combined with the iOS 8, it is expected to be the fastest, most user friendly phone that this popular brand has created. The real question is this: College students are one of the primary target demographics for Apple as they typically have more disposable income and a need for the technology.
You own an iPhone! With its ability to listen to playlists, access social networks, and other socialization apps and features that are readily available, even the good camera in the iPhone makes it a tempting purchase. Many businesses use Apple products because they have a higher quality that makes them incredibly useful and reliable.
Work gets finished effectively and there are more communication options available. Parents are another target demographic because the iPhone can be used as an educational tool thanks to apps that teach phonics, reading, and math. Women are more likely to own an iPhone than men.
People aged are the most likely to own an iPhone, followed by the age group. Interestingly enough, the group is more likely to own an Android and the group is second in this demographic.
The older someone is, the more likely they are to own an iPhone over an Android if they choose to own a smartphone. Caucasians and Hispanics are the most likely to own an iPhone, although their ownership rates with Android phones is about equal.
The answer to that question would be the lower income African American community. This makes it pretty clear who Apple wants to target: How Prevalent is the iPhone Today? Households that own a cell phone have a 1 in 4 chance of owning an iPhone, which is up from 1 in 10 households in Because of their popularity, another demographic that is generally overlooked are mobile phone carriers, who often supplement the purchasing price of the phone with an extended contract.
It is pretty clear that Apple is targeting the wealthier demographics in the United States and then trying to market their older products to cheaper price points around the world, but this might end up being a mistake.
Although they do not dominate the lower tiers of income demographics, Apple does consistently lead in overall brand share, which means more households have more than one iPhone at the higher income bracket. The only country where Apple truly dominates the market is in the US.
Apple needs to figure out a way to market new products to the lower income levels in order to reduce their growing revenue gaps that are creeping into their budget. To change this stigma, a good low-end iPhone that is brand new could dramatically change the mobile market in the US and around the world.
When looking at the best iOS apps, five out of the top ten downloads are games, compared to just 2 out of the top ten Android downloads. Only 3 out of the Top 40 downloads for the iOS are utility apps, whereas 9 of the Top 40 Android apps are utilities.
Apple does have three solid shopping apps in GroupOn, Target Cartwheel, and Black Friday, but Android dominates with everyday shopping environments like eBay and Amazon. Younger people tend to have less income, which means they typically prefer Android because it is a more affordable platform.
Apple users tend to prefer alternative and indie music over the classic rock, metal, and country of Android users. Most iOS users are in some sort of professional or managerial role, while Android users tend to be more likely to have a tech job.
Drama and comedy is the preference of the typical iOS user, while Android users tend to prefer action or horror movies.
When you start digging into the personalities that are in each demographic, you begin to see some clear definitions toward who prefers Apple and who does not. The most disturbing part of this set of demographic statistics is the fact that people in tech jobs prefer an Android platform instead of the iPhone.
As technology increases and more tech jobs become available, unless something changes from where it is today, Apple might just find itself losing their market share in the near future.Shop Target for iPhone you will love at great low prices.
Free shipping & returns or free same-day pick-up in store. Today, product strategy is at the core of the marketing strategy of Apple. Furthermore, it has become the competitive advantage of the company and its flagship products to include the MacBook, iPod, iTunes, iPhone, and iPad.
Apple segmentation, targeting and positioning represents the core of its marketing efforts.
Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products.
Apple Inc.'s target market is customers with unique needs when it comes to the purchase of electronic gadgets. Apple Inc. is perceived to defy the law of marketing and employ a rather unique marketing strategy where the company’s products are made to suit different end users’ specifications.
Apple segmentation, targeting and positioning represents the core of its marketing efforts. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products.
Common set of Continue reading →. Apple's target market is a nice blend of "people who aren't interested in computers" and "premium users".
(Thanks to the other answerers.) One could say: Apple has redefined the market of computers, phones, software, services and now watches - by designing an attractive, extra-functional, relatively easy-to .